How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise […] The post How to ...

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IGTV Video Previews Now Sharable to Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn […] The post IGTV Video ...

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How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover […] The post How to ...

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Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of […] The post Failing and ...

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6 Collaboration Tools for Social Media Teams

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and […] The post 6 Collaboration ...

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