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Advanced Blogging: How to Make Your Blog Serve Your Business

Do you have a blog? Want to supercharge your content and increase email subscribers? To explore advanced techniques for improving blog content, collecting more email addresses, and promoting products and events, I interview Darren Rowse. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s […] This post Advanced ...

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How to Use Pinterest Analytics to Build Buyer Personas

Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate personas, you can serve promoted pins to the people most likely to engage with and click on them. In this article, you ll discover how to use Pinterest Analytics to create buyer personas. #1: […] This post How ...

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How to Use Facebook Login on Your Website

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics. In this article, you ll discover how to add Facebook […] This post How ...

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How to Optimize Social Ads for Every Stage of the Buying Funnel

Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer s immediate needs and concerns, resulting in higher conversions. In this article, you ll discover how to serve optimized […] This post ...

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How to Build Community on Facebook

Is your Facebook page reach declining? Looking for other ways to connect with Facebook fans and customers? Creating a community for your business can help you reach your target audience more consistently than relying on a Facebook page alone. In this article, you ll discover how to build and promote a community on Facebook to let […] This post How ...

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