How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for conversational commerce. […] This post How ...

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Video Authenticity: How to Perform On-Camera

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s designed to help […] This post Video ...

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How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business s reputation. In this article, you ll discover three tips for creating a social media policy for […] This post ...

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How Consumers Respond to Brands on Social Media: New Research

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand […] This post How ...

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