Tag Archives: ads

How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new […] This post How ...

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How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s designed to help busy […] This post How ...

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Pinterest Tests Search Ads: This Week in Social Media

Welcome to our weekly edition of what s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What s New This Week Pinterest Introduces Search Ads: Pinterest rolled out search ads with a full suite of features, including Keyword and […] This post ...

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3 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you ll discover three tools and techniques for improving your Facebook ads. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of people such as working […] This post 3 ...

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How to Optimize Social Ads for Every Stage of the Buying Funnel

Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer s immediate needs and concerns, resulting in higher conversions. In this article, you ll discover how to serve optimized […] This post ...

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