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Tag Archives: audiences

How Audiences Respond to Podcasts: New Research

Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. #1: Podcast Listener Base Maintains Steady Growth A January 2017 phone survey of 2,000 people […] This post How ...

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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? To explore the value of using these tools together, I interview Chris Mercer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social […] This post Creating Advanced ...

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LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you ll discover how to target your prospects and customers using Matched Audiences on LinkedIn. […] This post LinkedIn ...

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How to Use Facebook Page Engagement Custom Audiences

Want more ways to retarget people on Facebook? Have you heard about Facebook s latest custom audience features? Facebook s newest custom audiences let you target people based on their engagement with your Facebook page. In this article, you ll discover how to build six new custom audiences based on Facebook page engagement. Find the Facebook Page Engagement […] This ...

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