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Tag Archives: audiences

How to Target Specialized Audiences With Facebook Ads

Do you want to improve the ROI of your Facebook ads and Instagram campaigns? Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns. How to Create Target Audiences in the Facebook Ads Manager There are two […] This post How to ...

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Facebook Ad Custom Audiences: Retargeting Those Who Know You

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from […] This post Facebook Ad ...

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How Audiences Respond to Podcasts: New Research

Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. #1: Podcast Listener Base Maintains Steady Growth A January 2017 phone survey of 2,000 people […] This post How ...

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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? To explore the value of using these tools together, I interview Chris Mercer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social […] This post Creating Advanced ...

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LinkedIn Matched Audiences: A Remarketing Guide for LinkedIn

Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In this article, you ll discover how to target your prospects and customers using Matched Audiences on LinkedIn. […] This post LinkedIn ...

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