Tag Archives: facebook

How to Grow Your Facebook Following: A 6-Step Plan

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify a target market that will […] This post How ...

Read More »

How to Get Started With Facebook Analytics

Are you taking advantage of the actionable data Facebook offers marketers? Have you explored the Facebook Analytics dashboard? Facebook Analytics is a robust tool that lets marketers explore users interactions with advanced goal paths and sales funnels. In this article, you ll discover how to get started with Facebook Analytics. What Data Is Available in Facebook […] This post How ...

Read More »

Facebook Stories Enhancements: Public and Desktop

Welcome to this week s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Stories on desktop with Jeff Sieh, Facebook ad updates with […] This post ...

Read More »

How to Split Test Your Way to Facebook Ads Success

Want to lower the cost per conversion of your Facebook ads? Wondering how to serve the right ad to the right audience? In this article, you ll discover a six-step plan to test, analyze, and optimize Facebook ads, as well as the audience segments you target. Let Facebook Split Test Multiple Ad Variations When you run […] This post How ...

Read More »