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Tag Archives: influencer

How to Use Influencer Marketing to Amplify Your Message

Wondering if social media influencers can increase your company’s reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging. Influencer Marketing Can Work for B2B Companies B2Bs often look at how consumer brands […] This post How to ...

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How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. #1: Establish Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential ROI element for any influencer […] This post How ...

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Influencer Marketing: How to Scale Your Social Media Exposure

Wondering how to increase your business s reach on social media? Have you considered partnering with an influencer? To explore how to develop business relationships with influencers, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s designed to help busy marketers […] This post ...

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6 Steps to a Successful Social Influencer Marketing Campaign

Interested in working with social influencers to promote your product? Wondering how to find and connect with the right influencers? Social media influencers can help share your brand message to a wider, yet tailored, audience. In this article, you ll discover six steps to running an effective influencer program for your business. #1: Identify the Goal […] This post 6 ...

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Social Influencer Marketing on the Rise: New Research

Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers. In this article, you ll discover why social influencer marketing is useful, where brands are running […] This post ...

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