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Tag Archives: marketing

4 Tools to Simplify Your Twitter Marketing

Want to streamline your Twitter workflow and improve your results? Looking for tools to analyze and automate your Twitter marketing? In this article, you ll discover four tools to help you get more out of Twitter while spending less time on the platform. #1: Grow an Optimized Audience by Assessing Twitter User Behavior With Followerwonk Moz’s […] This post 4 ...

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How to Use Influencer Marketing to Amplify Your Message

Wondering if social media influencers can increase your company’s reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging. Influencer Marketing Can Work for B2B Companies B2Bs often look at how consumer brands […] This post How to ...

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Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. […] This post Chatbots: Marketing ...

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How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. #1: Establish Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential ROI element for any influencer […] This post How ...

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LinkedIn Marketing: What the Latest Research Reveals

Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward. #1: Long-Form Content Performs Best It s well-known that […] This post ...

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