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How to Measure Your LinkedIn Activities

Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you ll discover how to measure and track the effectiveness of your social selling on LinkedIn. […] This post How ...

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How to Measure Social Media Using Google Analytics Reports

Do you want to see how social media impacts your business? Want to learn how Google Analytics can help? In this article you ll discover four ways you can use Google Analytics to measure the impact of your social media marketing. #1: Verify Social as a Traffic Driver Google Analytics will provide a look at the […] This post How ...

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How to Measure Social ROI on Facebook Ads

Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact? When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify. In this article you’ll discover how [ ]This post How to ...

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How to Measure Your Social Media ROI Using Google Analytics

Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already […]This post How to ...

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Four Ways to Measure the Impact of Social Media: A Case Study

Do you need to justify social media efforts to company leaders? Do you want to know exactly what impact social media has on your business? In this article you ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business. SAP is a […]This post Four Ways ...

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