Tag Archives: research

Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. #1: Facebook Advertising Spend […] This post Facebook ...

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How to Research Your Competitors on Instagram

Wondering what your competitors are up to on Instagram? Want to compare their marketing efforts to yours? Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base. In this article, you ll discover how to research your competitors on Instagram. #1: Identify Industry-Wide Trending Topics and Hashtags To […] This post How ...

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Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. […] This post Snapchat ...

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Chatbots and Social Media: New Research

Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you ll discover new research that shares consumer reactions to chatbots and the issues businesses should address before integrating chatbots. #1: Millennials Are the Biggest Group of Early Chatbot Adopters According to a recent study […] This post Chatbots ...

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Reaching Millennials With Social Media: New Research

Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you ll discover insights from new research you can use to get your social media messages in front of Millennials. #1: Millennials Are Digital Shoppers Millennials, those individuals born between 1980 and 2000, make up 25% of […] This post Reaching ...

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