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LinkedIn Marketing: What the Latest Research Reveals

Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward. #1: Long-Form Content Performs Best It s well-known that […] This post ...

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Snapchat and Podcasting Growth: What the Research Reveals

Wondering if you should get into Snapchat? Is podcasting something you re considering? To discover more, I interview Tom Webster from Edison Research about his latest study on Snapchat and podcasting adoption. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s designed to help busy […] This post ...

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New Research Reveals Paid Social Media Effectiveness

Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. #1: Majority of B2C Marketers Find Promoted Social Posts and Ads Effective In fall 2015, the Content Marketing Institute (with MarketingProfs) surveyed 3,714 […] This post New Research ...

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