Tag Archives: social

Growing Social Media Examiner: The Bumpy Road of Pursuit

Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? Sit back and learn the story that led millions of people to us. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s designed […] This post Growing ...

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Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social […] This post Search to ...

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How to Track Dark Social Traffic in Google Analytics

Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email. Being able to accurately trace this traffic will give you a more complete picture of how your content is performing. […] This post How to ...

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How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for conversational commerce. […] This post How ...

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How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business s reputation. In this article, you ll discover three tips for creating a social media policy for […] This post ...

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