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Tag Archives: social

Pinterest Expands Ad Retargeting: This Week in Social Media

Welcome to our weekly edition of what s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What s New This Week Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest s enhanced ad targeting options make it easier for you […] This ...

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Social Ad Spend Surpasses Television: New Research

Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in […] This post Social Ad ...

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How to Track the Return on Social Media Traffic

Do you track your social media marketing results? Wondering how to make more sense of ROI? By tracking micro-conversions and attribution, you can connect a dollar value to your social media marketing efforts. In this article, you ll discover how to track the return on social media clicks. #1: Tag Your URLs Tagging lets you add […] This post How ...

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7 Ways to Improve Your Search Rank With Social Media

Do you want to improve the search rank for your website or blog? Wondering how social media can help? Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future. In this article, you ll discover seven ways you can use social media to boost your search rankings. […] This post 7 ...

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