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How to Track Dark Social Traffic in Google Analytics

Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email. Being able to accurately trace this traffic will give you a more complete picture of how your content is performing. […] This post How to ...

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Social Media Metrics: How to Choose and Track What Matters

Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals. In this article, you ll discover which metrics to track and how to organize them into […] This post Social ...

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7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking a few key data points, you can determine whether your marketing is on target. In this article, you ll discover seven social media metrics to help you gauge your marketing s effectiveness. #1: […] This post ...

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How to Track Facebook Conversions After February 2017

Do you track the results of your Facebook campaigns? Are you using the old conversion code that s about to be phased out? Setting up Facebook s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you ll discover how to set up and install conversion tracking using the […] This ...

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How to Track Social Media Metrics on Four Social Networks

Are your social media marketing efforts working? Wondering which key performance indicators (KPIs) matter on each platform? In addition to revenue, there is real value in knowing how many people engage with your social media posts. In this article, you ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram. #1: Delve Into Twitter […] This post How ...

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