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How to Turn Employees Into Social Media Advocates: Case Examples

Is your business active on social media? Are your employees active there, too? When employees are included in your social efforts, they become important brand advocates. In this article you ll discover how involving employees in your social media marketing benefits your business. #1: Enhance Company Branding Zappos, the online shoe, clothing and accessories retailer, has an incredibly open and [ ] This post ...

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3 Ways to Turn Email Subscribers Into Social Fans

Do you want more followers for your company s social sites? Have you tried building your social following through your email list? Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too? In this article I ll share three things you can […]This post 3 ...

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4 Ways to Turn Your Employees Into Brand Ambassadors

Would you like your employees to be brand ambassadors on social media? Do your employees feel confident sharing on social media about your company? In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales. […]This post 4 Ways to ...

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