5 Email Newsletter Secrets
To Engaging Copy
Emails should convince readers to take some sort of action, whether
it is to sign up for a special offer or respond with specific
The purpose of your email newsletter is its Call to Action (CTA), and
it should be clearly stated as unambiguously as possible within the body
of your email.
Keep It Brief
Most people find emails to be an inconvenient yet necessary part of
interacting with other people online. So they don’t have a lot of
patience for emails that are long on content but short on substance.
To connect better with your customers, make sure they get to the point
quickly, use brief sentences or bullet points whenever possible, and
clearly state your CTA so that your readers understand your intention
as quickly and clearly as possible.
Every Word Matters
Given the short attention span and impatience of email readers, you
have only a few moments to get the point of your email across.
That means ever word has to count
Good persuasive writing understands what motivates the reader.
As you compose your email, consider what your readers want when they
are reading it.
Convince them that their best interests are at the heart of the email.
Call to Action
You must be very clear about what you want the reader to do, when you
want them to do it and why they should do it, especially in light of
how it benefits them.
Proving High-Value Content
When people read your email newsletter, they are giving you both
their time and attention.
Respect the value of each. Make it worth their while by providing
high-value content that includes information they will actually find
Delivering high-value content can increase the chances of their
opening and reading future emails that you send.
Remember, you don’t always need to be promoting or selling products
or idea in your emails.
Your readers will be more likely to open your future emails if you give
them something of value, such as how to do something or important facts
and information they can use.
Making an Emotional Connection
If you want to build loyalty in your customers, you need to find a way
to connect with them on an emotional level.
Sharing a personal story is a great way to do this.
People love stories and are more likely to read to the end of your
email if there is some personal lesson to express or point to be made.
You also can add to the value of your emails by including details about
your personal life, your family, your career, education and other
That way, readers will genuinely care about what you have to say.
If you’d like to learn more about email marketing, as well as a way
to generate conversion-ready Internet marketing prospects each month,
then the doorway is here, just click the image below and fill in your details
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