Email Marketing Best Practices
4 Tips For Getting
The Most From Your Email Marketing
There are a lot of critics who say email marketing isn’t as
effective as it once was because more people are using mobile
devices and texting to communicate with each other.
Young people today text and tweet rather than read emails, so
a lot of younger customers don’t even have email accounts,
only smart phones and social media.
While there’s no question that social media, texting, and
other communications platforms are more popular than
email, the principles of email marketing can be applied to
practically any format.
Here are some universal email marketing tips that will help
you build your subscription list with plenty of loyal, enthusiastic
1. There’s More to Life than Opt-In Forms
While the opt-in form is one of the best ways to capture
contact information, it’s not the only way.
If you already own your own business, you probably already
have a loyal customer base.
Why not give them an incentive to give you their email
address by offering special offers, discounts, or rewards?
You also can invite your social media contacts to join your
list and invite them to recommend you to their social media
contacts as well.
Another option is to promote your list in forums and chat
rooms, or post articles or blogs related to your niche
subject and include a link back to your opt-in form in the
“About the Author” box.
If you offer your customers something they find valuable to
be a part of your subscription list, then you can grow your list
2. Keep On Testing
A/B testing, also known as split testing, is when you send
out two versions of the same email with one slight variation
to see which one converts better.
For example, you could send the same email with two different
Or, you could change the Call to Action slightly and record
which one gives you with the best responses.
From that point on, you can incorporate the successful
version in future emails and achieve better results.
3. Marketing Only to People Who Want Your Products
It doesn’t do you any good to market to people who aren’t
interested in your products.
One way to weed out those who aren’t interested is to use a
double opt-in to make certain that only people who really
want to be on your list are added.
A double opt-in is when you send a second email to somebody
who signs up for your list to confirm their subscription.
It eliminates people who don’t really want to be on your list
(and it also helps avoid spam complaints later).
You can also send another email at some point in the future –
such as in six or nine months – asking your list members
to confirm that they want to continue to receive emails from you.
4. You Can’t Afford to Ignore Social Media
This gives you the opportunity to exponentially increase your
potential points of contact with your prospective customers.
To learn more techniques like these for improving the
profitability of your business, then the doorway is here, just click here to
see how we do what is in this article
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