Lead Generation | Are You Advertising or Engaging?

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    Lead Generation

     

    Are You

     

    Advertising or Engaging?

     

     

    One of the biggest blinders that hold people back in online marketing
    is the focus on traffic numbers alone.

    Now obviously, websites need visitors. The more visitors a website
    gets (or so we’re told) the more profitable it will be. What many
    marketers soon find out, however, is that traffic numbers are not
    always related to sales numbers.

    Visitors are great. Your website needs to get people visiting it and
    engaging with the information you present. It also needs to convert
    these visitors into paying customers.

    But how do you do that?

    Lead Generation | Two Different Objectives

    Part of the problem comes from the fact that sales and traffic
    generation have two different objectives. Traffic generation (generally)
    focuses on getting the greatest number of people on a website as possible.
    Sales, on the other hand, focuses on your specific target customer.

    You can’t simply put a million people in front of your sales page and
    expect to rake in the cash. It just doesn’t work that way.

    The difference here is that one focuses on capturing anyone while the
    other focuses on a specific person. Sales certainly doesn’t work if
    visitors aren’t targeted, so your advertising efforts absolutely must be.

    Lead Generation | Targeting Customers

    Traffic generation is great for creating a long list of leads, qualified
    as best you can tell. This group of people may contain a few buyers
    but you’ll need to weed out the mass of people who will never buy
    something from you. This can be done through the material posted on
    your website.

    Each article, video, or audio file you post should be targeted to the
    specific market you’re trying to sell to. When visitors come across
    an article on weight loss, for example, only those people interested
    in losing weight will read it. That would be a great place to promote
    a weight loss product.

    Lead Generation | A Leaky Funnel

    The trick to combining traffic and sales is to weed out the people who
    aren’t customers and sell to those who will spend money. This is done
    with what we call a “Sales Funnel”. Picture the shape of a funnel.
    It’s larger at one end than the other.

    A sales funnel works by directing all of your traffic into the sales
    process. With each progressive step, the audience gets smaller and
    smaller in number. Eventually, you’re left with only those people who
    will be interested in your product. These are the people to whom you
    present your sales copy, products, and other offers.

    Lead Generation | Building a Funnel

    The basic blueprint for a sales funnel is pretty simple. You start with
    a general audience and then begin to shave it down until you’re left
    with a small group of people who are more likely to spend money. In
    some cases this can be less than 10% of your overall traffic numbers.

    You can tell who they are by their behavior—which they usually take
    after you ask them to do something and see how they respond.

    A truly powerful sales funnel can make or break a product. They take
    a lot of tweaking, testing, and continued improvement. And, it can be
    so difficult to build an effective sales funnel that many companies
    will spend tend of thousands hiring someone to do it for them, and
    several times more buying traffic to test it.

    Fortunately for you, there’s no need to spend that kind of money.
    You can get insider access to the most effective sales funnels and
    best-selling products in the home business niche today simply by
    clicking here.

    This article is part of online multi millionaire Matt Lloyds MOBE,
    My Online Business Empire done for you article series.

    To have access to the global marketing and distribution rights of
    these exclusive articles requires Titanium Membership.

     

    Phil Matthew

    lead generation, lead generation companies, lead generation software, lead generation ideas, lead generation strategies, lead generation services, lead generation techniques, b2b lead generation, online lead generation
    Phil Matthew

     

     

     

     

     

     

     

    lead generation, lead generation companies, lead generation software, lead generation ideas, lead generation strategies, lead generation services, lead generation techniques, b2b lead generation, online lead generation

    Phil and Tom Group

     

     

     

    Bio Box
    Phil & Tom are online leaders in the direct sales niche. Their company
    promotes tools of the trade and an online business model that promotes
    wealth creation events at luxury resort destinations around the world.
    Their online training and education products exude luxury, quality and
    wealth whilst at the same time providing personal one on one mentoring
    and coaching.

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