Lead Generation – How It Has Changed
The days of lead generation using simple SEO tactics of finding a few keywords,
slapping together some articles with those keywords in them are over.
With increasing pressure from competition, plus the ever-present threat
of Google’s changing algorithm, it is important to develop a solid SEO
According to many experts, the best approach to SEO is a three-pronged
strategy using content, links and social media as its foundation.
This article will explore how to use these three pillars to generate
The first thing you should do is inventory the content that you already have.
Then, organize it to make it easy for visitors to navigate your site.
Consider surveying your customers for suggestions on how you could
better organize your site for them.
You could also use analytics tools, such as Crazy Egg, to evaluate
visitor behavior on your site. This may help you find problem areas in
terms of engagement or navigation.
Next, optimize your content and pay special attention to long-tail
Use Google’s Keyword Planning tool to find long-tail keywords with
medium to low competition.
You can refine this process by putting your URL into Google’s Keyword
It will return with a list of suggested keyword terms that you could
target, or are already ranking for.
This will help you target the most effective keywords for your site.
You can also do this with competitor sites to find out what keywords
they are ranking for.
You may just discover some terms or keywords you haven’t thought of.
Don’t copy them directly though. Instead, use this information to help
you create your own content strategy.
Links are still an important strategy; however, quality and relevance
outrank quantity. Your back-links should be from reputable websites.
Some potential ways to get high-quality back links are through press
releases, guest blogging and re-purposed content.
This article is part of online multi millionaire Matt Lloyds MOBE,
My Online Business Empire done for you article series.
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