Lead Generation Using The Three Foundations of SEO

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lead generation, lead generation companies, lead generation software, lead generation ideas, lead generation strategies, lead generation services, lead generation techniques, b2b lead generation, online lead generation
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Lead Generation – How It Has Changed

The days of lead generation using simple SEO tactics of finding a few keywords,
slapping together some articles with those keywords in them are over.
With increasing pressure from competition, plus the ever-present threat
of Google’s changing algorithm, it is important to develop a solid SEO
strategy.

According to many experts, the best approach to SEO is a three-pronged
strategy using content, links and social media as its foundation.

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This article will explore how to use these three pillars to generate
traffic.

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Content

The first thing you should do is inventory the content that you already have.

Then, organize it to make it easy for visitors to navigate your site.

Consider surveying your customers for suggestions on how you could
better organize your site for them.

You could also use analytics tools, such as Crazy Egg, to evaluate
visitor behavior on your site. This may help you find problem areas in
terms of engagement or navigation.

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Next, optimize your content and pay special attention to long-tail
keywords.

Use Google’s Keyword Planning tool to find long-tail keywords with
medium to low competition.

You can refine this process by putting your URL into Google’s Keyword
Tool.

It will return with a list of suggested keyword terms that you could
target, or are already ranking for.

This will help you target the most effective keywords for your site.

You can also do this with competitor sites to find out what keywords
they are ranking for.

You may just discover some terms or keywords you haven’t thought of.

Don’t copy them directly though. Instead, use this information to help
you create your own content strategy.

Links

Links are still an important strategy; however, quality and relevance
outrank quantity. Your back-links should be from reputable websites.

Some potential ways to get high-quality back links are through press
releases, guest blogging and re-purposed content.

To re-purpose your content, search for information on your site that could be converted from text to video, or data to infographics.

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Take advantage of real-world connections for links:
Professional associations Local groups Networking events Speakers’ Associations Civic groups
You can take advantage of these connections by linking to them on your website and asking them to link back to you on theirs.

Social Media

Social media is a very important part of a complete SEO strategy.
Every business is different, so different social media channels work differently for individual marketers.
For example, Google+ works well for b2b companies, while Pinterest works well for companies with image-driven products such as home decor or clothing.
The best thing to do is Interact on social media, build your brand and experiment with several platforms to find out which resonate with your customers.

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Read The Phil & Tom Story

Just as a three-legged table is the most stable structure,
the three foundations of content, links and social media form a stable basis for a solid SEO strategy.

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This article is part of online multi millionaire Matt Lloyds MOBE,
My Online Business Empire done for you article series.

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Phil & Tom are online leaders in the information marketing niche.
Their company provides online business training, education,
coaching, and tools to home business, small business, entrepreneurs,
emerging entrepreneurs and managers aspiring to build their own business online.

 

 

 

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