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How to Research and Plan Your Blog Content for a Year

Do you use a blog to connect with customers and prospects? Wondering how to plan and publish strategic content on a consistent schedule? In this article, you ll discover how to set your blog s editorial calendar for an entire year. #1: Set Goals for Your Blog Before opening a spreadsheet and jotting down ideas for your […] This post ...

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How to Use Customer Lifetime Value to Clone a Facebook Audience

Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you ll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value. #1: Prepare Your Current Customer Data for Optimal Match Rate in Facebook The first […] This post How ...

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Facebook and Instagram Data and Privacy Updates

Welcome to this week s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and […] This post ...

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