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How to Combine Facebook Ads and Content for Better Results

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, I interview Keith Krance. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s designed to help busy […] This post How ...

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Chat and Messenger Bots: New Research for Marketers

Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you’ll discover insights from research that show how bots are evolving and affecting customer service experiences across many industries. #1: Bot Technology Is Changing How Businesses Communicate Many companies in a variety […] This post Chat and ...

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How to Create a Facebook Local Event for Your Business

Do you market a local business on Facebook? Have you heard about the Facebook Local app? In this article, you’ll discover how to use Facebook Local to create events that drive in-store foot traffic. What Is the Facebook Local App? Facebook Local (iOS and Android) was previously the stand-alone Events app before Facebook rebranded it […] This post How to ...

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How to Use Instagram Type Mode in Instagram Stories

Want more ways to make your Instagram stories stand out? Have you explored the font tools in Instagram’s Type Mode? In this article, you’ll discover how to use Instagram’s Type Mode to edit the colors, backgrounds, and alignment of text in your stories. #1: Explore All 5 Font Styles In addition to the existing standard […] This post How to ...

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How to Optimize Facebook Ad Bidding: Clicks or Impressions?

Do you advertise on Facebook? Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns. #1: Create Your Campaign The option to choose whether you get charged by link click (cost per click, or CPC) or […] This post How to ...

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