Social Media Tools
Social Bookmarking for Internet Marketers
Social bookmarking is when you collect web pages, links, videos, and
other web-based content that you use enjoy or frequent to collect them
all in a single place so others can see them.
Social bookmarking lets you save links to web pages you want to share.
Usually, these links are published publicly, although there are some
private social bookmarking sites.
Other web users can then easily access those pages.
Uses of Social Bookmarking
Bookmarks can be shared with specific people, or with entire groups of
Or they can be shared within networks of users or other combinations
of private and public users.
Different social bookmarking sites post these links in various ways.
Some allow links to be viewed chronologically, by category or tags, or
via a search engine.
One social bookmarking site – the popular Stumble Upon – even presents
the links randomly.
Social bookmarking sites such as Tumblr and others also normally
provide web feeds for their lists of bookmarks, including lists
organized by tags, keywords or categories.
This is so visitors can view new links as they are posted by other
Some social bookmarking sites even include features that allow visitors
to rate content, add comments, import and export bookmarks from browsers,
email links, and even form or join groups devoted to particular links,
topics or hashtags.
Social Bookmarking and Web Promotion
You can promote your products, offers and web pages with social
bookmarking sites because they attract new and active visitors who are
interested in very specific niche topics.
Visitors can access your posts from many different access points then
pin your link on their social bookmarking pages, creating free, targeted
traffic streams to your web pages and offers.
Social bookmarking can improve your site’s search engine rankings as well.
Most social bookmarking sites will automatically index your page.
Google and other search engines then use these indexes to assign value
to web pages.
If your page appears on a lot of social bookmarking pages, its value
increases and your pages get ranked higher.
Social bookmarking also has the benefit of letting you bookmark specific
pages or entire sites.
These can then be accessed by anybody by using niche keywords.
If your page has content people find worthwhile, it probably will be
posted on many other social bookmarking pages, resulting in a lot of
backlinks to your page.
This will lead to more traffic and revenue.
Top Social Bookmarking Sites
Social bookmarking sites’ popularity tends to have more volatility
than social media sites, probably because people tend to lose interest
quickly after the bloom of initial enthusiasm for a particular site
But some social bookmarking sites remain popular:
Digg – This is one of the biggest “social news” sites where users can
post interesting articles and links.
The most popular articles or links get pushed to the top of the Digg feed.
Those that are unpopular fall to the bottom.
Flickr – This is a popular free photo sharing site.
Users can upload photos or photo albums to the site and invite other
users to look at them.
You also can use Flickr to promote your products and offers.
YouTube –The biggest free video sharing site, YouTube lets users post
videos then add tags to them to make it easier for other users to find
them using the site’s own search engine.
It’s one of the best social bookmarking sites for marketing your products
and offers because video is the preferred way people seek content on the
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