Social Media Tools
The Building Blocks of Social Engagement
In marketing, the importance of learning the “language” of your
customers means more than you might think. With the importance of social media increasing,
mastering social media tools can only benefit the growth of either your online or offline business.
It is a vast encompassing series of intersections that could make your head spin.
Thankfully, you’re in good hands with us.
Let’s make this navigation a bit easier, with our list of signals and
road flares to better guide you down that road to success.
Training and Hiring Effective Marketers
There’s more to marketing than a piece of paper completed at a college
or even a resume.
Understanding of varying sorts can give you an edge when responding to
your customer base.
We’re going to explain.
Did you know there is a yearly conference called the Twitter 140
This annual conference, hosted by Jeff Pulver, runs with the word
On Twitter, you have the opportunity to write status and message
updates with 140 characters. The conference, however, is about more
than just the word count.
The word “character” refers to an anecdotal reference toward the
people that possess it. It takes character to write effectively on
The conference focuses on how both words and people are characters on
Twitter and it highlights several different people who are utilizing
the service in unique or standout ways.
Take an example from Jet Blue. A customer tweeted, “I just travelled
across the country without getting dysentery.
Thanks, Jet Blue!”
A Jet Blue employee who had an extra bit of knowledge and character
injected it into the customer experience.
In this case, it was the pop culture knowledge of the game “Oregon
Trail” which netted the witty banter to engage this customer.
Let’s look at his reply: “@Robotube: We have unlimited snacks onboard,
but when you shoot a buffalo, you still only get 200 pounds of meat.”
This injection of personality or character elicited further response
from the customer raving about Jet Blue. Characters written by
characters get engagements.
Research and Education
Customers want to know that you do the research and education needed
in order to best serve them.
This may include writing articles about what is going on in their
particular field of interest or something beyond that.
Do your research and give them what they desire.
Education is a powerful tool.
Don’t forget to use it.
Know the Power of Chats
Did you know that you could easily start your own conversations with
free tools online? Have a Twitter account for your company?
Start a Twitter chat.
Twitter chats get attention from a variety of audiences–from
entertainment to marketing to fashion and several categories in between.
Take advantage of this! Twitter chats are not only a forum with
built-in engagements but a place to build a community.
Community Building Blocks
Using forums such as Twitter helps build your company by promoting
conversation, which is always a great thing.
Using tools like Twitter and providing helpful links and other
resources to educate your customers are huge points in making your
Respond Fast and Often
Some of the best online customer service programs are ones that are
on the ball with responses.
Take Media Temple for example:
They have a dedicated team for social networking that will assist
customers and respond within moments of their inquiries.
A company that has a rapid and fast response rate is one that gets
noticed and talked about–something you most definitely want in your
Respond fast to your customers and watch them be disarmed almost
instantly, regardless if their reason for communicating was bad or good.
Do Not Hide from Bad Reviews
Hiding from a bad review or comment will not only make you look bad,
it will also give your customers a bad taste.
Customers will not only talk about the bad experience, they will also
talk about the way it was handled.
Handle your bad reviews by confronting them as peacefully and
proactively as possible.
Do not hide reviews or delete comments.
Face your fears, even in the worst circumstances.
If you’re looking for more information on effective customer
communication, then the doorway is here, just click the doorway and
check out our lead generation systems.
This article is part of online multi millionaire Matt Lloyd’s MOBE,
My Online Business Education done for you article series.
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