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Tag Archives: facebook

How to Optimize Your Facebook Page Preview in the News Feed

Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this article, you ll discover how to optimize your Facebook page preview to boost likes and bring new fans on board. Why Facebook Page Previews Matter Page previews appear when someone […] This post How ...

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How to Use the Facebook Budget Optimization Tool for Improved Results

Wondering how to allocate your budget to reach the most effective Facebook audiences? Facebook s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets. In this article, you ll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it. #1: Determine Initial Budget Allocations […] This post ...

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Facebook Rolls Out New Live Video Tools

Welcome to this week s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week s Social Media Marketing Talk Show, we explore new Facebook Live Video tools with David Foster, new Instagram business tools with Jeff Sieh, and more […] This post ...

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How to Add Facebook Customer Chat to Your Website

Want a better way to connect with prospects and customers? Did you know that Facebook Messenger makes it easy to embed a live customer chat widget on your site? The Messenger Customer Chat plugin allows you to have a live conversation with site visitors. In this article, you ll learn how to add a Facebook Messenger […] This post How ...

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3 Overlooked Facebook Lookalike Audiences That Will Improve Your Ad Results

Want better results from your Facebook lookalike audiences? Wondering which custom audiences yield the best-performing lookalike audiences? In this article, you ll discover how to create three highly tuned Facebook lookalike audiences from your most valuable custom audiences. #1: Reach a Lookalike Audience of People Who Spend Time on Your Website s Product Pages Website traffic lookalike […] This post ...

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