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Tag Archives: optimization

How to Use the Facebook Budget Optimization Tool for Improved Results

Wondering how to allocate your budget to reach the most effective Facebook audiences? Facebook s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets. In this article, you ll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it. #1: Determine Initial Budget Allocations […] This post ...

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3 YouTube Video Optimization Tips for Marketers

Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? In this article, you ll discover three ways to improve the visibility and impact of your YouTube video content. #1: Reach Local Audiences by Adding a Location to Your Videos Adding your location to your YouTube videos will make them geographically […] This post 3 ...

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How to Use Facebook Audience Optimization for Better Organic Exposure

Want to increase your Facebook news feed exposure? Looking for a solution that doesn t involve ads? In this article, you ll discover how to improve your organic visibility via Facebook s Audience Optimization feature. Why Use Organic Post Targeting? Facebook gives businesses access to a large global audience, but the platform is becoming increasingly saturated with branded […] This ...

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Conversion Optimization: How to Split Test Your Way to Success

Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? To explore conversion rate optimization for your online forms, I interview Chris Dayley. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It s designed to help busy marketers and business owners […] This post Conversion ...

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Facebook Audience Optimization: What Marketers Need to Know

Do you have a Facebook page? Do you want more organic engagement for your posts? Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests. In this post I ll show you how to use the new Facebook Audience Optimization feature to increase […] This post Facebook ...

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